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Room 101 Cigars
Average Customer Rating:
20 reviews

Room 101 Cigars

Room 101 is a small-batch boutique brand developed by Matt Booth and manufactured by Davidoff of Geneva. Handcrafted in Honduras, Room 101 is characterized by the artsy themes, unusual packaging and unconventional concepts each release features. Creamy, medium-bodied profiles are blended with Davidoff’s precise standards for construction and highlight tasting notes of cedar, figs and spices. Experience consistent flavors and comical antics from an in-demand boutique cigar at an irresistible value with Room 101 today.


  • Room 101 Master Collection One

    Room 101 Master Collection One

    Price Per Cigar:
    $2.99 - $4.49
    2 options available
    Strength: Medium-Full
    Country: Honduras
    Wrapper: San Andres
    4 Reviews
    read more
  • Room 101 Master Collection Three

    Room 101 Master Collection Three

    Price Per Cigar:
    $2.99 - $4.99
    3 options available
    Strength: Medium-Full
    Country: Honduras
    Wrapper: Ecuador Habano
    16 Reviews
    read more


Room 101 is a small-batch boutique cigar franchise developed within the Davidoff of Geneva portfolio. Room 101 was conceived by L.A. jeweler Matt Booth in conjunction with marketing executives at Davidoff. Booth’s flamboyant line of Room 101 jewelry and luxury accessories fit in with the vision Davidoff executives expressed when they decided to add a cigar brand with an edgier image to their portfolio. Booth launched his line of Room 101 jewelry in 2003. The brand’s name references a handful of details important to Booth, including the 101 Freeway in Hollywood and the infamous punishment room in George Orwell’s novel 1984. Room 101 cigars debuted in 2009.

Despite initial hype and a splashy marketing campaign to support the new cigars, Room 101 was unable to sustain a consistent consumer audience. Excitement around the brand emerged in spurts and dissipated quickly. The small-batch nature of many the brand’s releases created an uneven production cadence. As a result, the cigars consumers wanted were only available in small quantities, while other releases were met with lackluster demand due to cartoonish packaging or whimsical product names like Johnny Tobacconaut and Chief Cool Arrow. Today, the Room 101 cigar franchise has been closed out and discontinued by Davidoff.

Regardless of past consumer reception, many Room 101 cigars are well-made and exhibit hallmarks of quality and taste that mirror a number of pricier blends handcrafted at the prestigious Davidoff factory. Although the boxes and brand names may appear outlandish to some, much of the packaging is actually pretty sleek. Additionally, value is a key factor for many of Room 101’s biggest fans today. Because the brand’s cigar franchise is officially now defunct, consumers who canvas the internet for big discounts on their favorite cigars have grown fond of Room 101 for its consistency and the fact that the brand is readily available at below-wholesale prices. A number of top-shelf cigar connoisseurs, as well as exclusively value-centric shoppers, have been ardently buying up the remaining available inventory of Room 101 in recent months.


For a cigar brand that didn’t last a decade, Room 101 generated a sizeable number of releases. Many blends were offered in small-batch quantities that Davidoff occasionally reprised if demand was strong. More commonly, a number of Room 101 blends were overproduced in comparison with sales forecasts. Today, regardless of your preferences for taste and strength, we have a number of premium Room 101 cigars available at a generous discount.

Room 101 Connecticut delivers medium-bodied notes of white pepper, mushrooms, and cereal courtesy of an Ecuador Connecticut wrapper and Dominican and Nicaraguan long-fillers. Room 101 San Andres is also medium-bodied, but exhibits an enhanced spice with a succulent San Andrés wrapper leaf over a Corojo binder and filler tobaccos from Honduras. Notes of black pepper and earth feature prominently.

As recent as 2016, Room 101’s flair for less-traditional branding conventions received a 91-point rating from Cigar Aficionado for Johnny Tobacconaut, a small-batch release themed around a space cadet tobacco farmer. The blend is artfully crafted in a handful of Perfecto formats from a medium to full-bodied recipe of all-Nicaraguan tobaccos. Notes of cedar, earth, and caramel emerge in the profile.

Room 101 Chief Cool Arrow traces a similar strategy with a cartoonish character on the boxes who is imagined as an intergalactic traveler. The cigar is rolled in a trio of patiently made Perfectos derived from a San Andrés wrapper and a complex interior of tobaccos from the Dominican Republic, Nicaragua, Pennsylvania, and Honduras. The medium to full-bodied cigar delivers notes of espresso, dark chocolate, and earthy peppers.

A former Marine, Matt Booth spent time in the Orient during his years in the service. There, he became fascinated with Asian culture, a heavy influence on his jewelry-making enterprise. Booth also translated his affinity for the Far East in a handful of cigar blends, including his Room 101 Daruma series and the Master Collection releases.

Room 101 Daruma is a medium-bodied recipe handcrafted from a Cuban-seed wrapper leaf and long-fillers from the Dominican Republic, Brazil, and Honduras. It transitions with notes of cedar, cocoa, and freshly ground coffee. Unusual shape names like Papi Chulo and Mutante got the attention of consumers when the cigar was first released. Room 101 Daruma Gold followed with a medium to full-bodied blend of Dominican, Honduran, and Brazilian tobaccos beneath a San Andrés wrapper leaf.

Room 101 Master Collection One is handmade from a San Andrés wrapper and long-fillers from Nicaragua, Honduras, and Mexico. A medium to full-bodied profile of earth, wood, and peppers concludes with a lingering spice. Room 101 Master Collection Two features notes of dried fruit and leather in a mostly Honduran blend that includes additional long-fillers from Nicaragua. Room 101 Master Collection Three received the highest rating with 90 points from Cigar Aficionado in 2015. The woody, peppery profile reveals hints of licorice and herbs with a dense, smoky finish.

Fans of big ring gauge cigars should consider Room 101 Series Black Scale with its 6 x 60 dimensions and a hearty, full-bodied profile of leather, paprika, and dark roast coffee beans. Long-fillers from Nicaragua, Honduras, and Brazil rest beneath a Honduran wrapper.

Other boutique closeouts from Room 101 include small-batch releases like El Mas Chingon and Serie HN. Although Room 101 cigars are no longer being produced, now is a great time to explore the label. The popularity of Room 101 today emerges from the brand’s ultra-low prices and irresistible, recurring discounts. It’s not often you can purchase impeccably blended Perfectos that were handmade at the prominent Davidoff factory for less than $3 per cigar. As of now, we’ve got more than a few to go around, so add an indulgent boutique to your daily rotation and stock up on Room 101 before they’re gone for good!

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